000 00364nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 BEV
100 _aBEVERLAND MICHAEL B
245 _aBUILDING BRAND AUTHENTICITY 7 HABITS OF
260 _c2009
_aNew York
_bPalgrave Macmillan
300 _axiv, : 219 : p. : cm. ; 24
365 _cBPS
_b30
999 _c14919
_d14919