000 00376nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.827 KAP
100 _aKAPFERER J N
245 _aNEW STRATEGIC BRAND MANAGEMENT CREATING
250 _a(4th ed.)
260 _c2009
_aNew Delhi
_bKogan Page
300 _axv, : 560 : p. : cm. ; 24
365 _cRS
_b27
999 _c15509
_d15509