000 00377nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 BEA
100 _aBEARDEN BILL
245 _aMARKETING PRINCIPLES AND PERSPECTIVES
250 _a(5th ed.)
260 _c2007
_aBoston
_bMcGraw-Hill/Irwin
300 _axxxvi, : 588 : p. : cm. ; 27
365 _c
_b20
999 _c16131
_d16131