000 00338nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 JEF
100 _aJEFFERY MARK
245 _aDATA DRIVEN MARKETING THE 15 METRICS EVE
260 _c2010
_aNew Jersey
_bJohn Wiley & Sons
300 _a320 : p.
365 _c
_b30
999 _c19296
_d19296