000			00375nam a2200145Ia 4500
008			240624s9999 xx 000 0 und d
041			_aeng
082			_a658.827 HAI
100			_aHAIG MATT
245			_aBRAND FAILURES THE TRUTH ABOUT THE 100 B
250			_a(2nd ed.)
260			_c2011 _aNew Delhi _bKogan Page
300			_axiv, : 242 : p. : cm. ; 21
365			_cRS _b30
999			_c19351 _d19351