000 00336nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 LAM
100 _aLAMB
245 _aMKTG WHAT S INSIDE AN INNOVATIVE APPROAC
260 _c2012
_aNew Delhi
_bCengage Learning India
300 _a688 : p.
365 _cRS
_b31
999 _c19456
_d19456