000 00377nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a659.1 BEL
100 _aBELCH GEORGE E
245 _aADVERTISING AND PROMOTION AN INTEGRATED
250 _a(7th ed.)
260 _c2012
_aNew Delhi
_bMcGraw-Hill
300 _axviii, : 1075 : p. : cm. ; 24
365 _cRS
999 _c20414
_d20414