000 00313nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.827 AAK
100 _aAAKER DAVID A
245 _aMANAGING BRAND EQUITY
260 _c1991
_aNew York
_bFree Press
300 _a299 : p.
365 _c
_b25
999 _c20865
_d20865