000			00361nam a2200133Ia 4500
008			240624s9999 xx 000 0 und d
041			_aeng
082			_a658.8 MAI
100			_aMAINWARING SIMON
245			_aWE FIRST HOW BRANDS AND CONSUMERS USE SO
260			_c2011 _aNew York _bPalgrave Macmillan
300			_avi, : 250 : p. : cm. ; 24
365			_cGBP _b28
999			_c21367 _d21367