000 00354nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 McD
100 _aMCDONALS MALCOLM
245 _aMARKETING ACCOUNTABILITY HOW TO MEASURE
260 _c2010
_aNew Delhi
_bKogan Page
300 _aviii, : 293 : p. : cm. ; 23
365 _cRS
_b33
999 _c23002
_d23002