000 00336nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.83 AAK
100 _aAAKER DAVID A
245 _aMARKETING RESEARCH
250 _a(10th ed.)
260 _c2014
_aNew Delhi
_bWiley India
300 _axvii, : 701 : p. : cm. ; 23
999 _c24107
_d24107