000			00360nam a2200133Ia 4500
008			240624s9999 xx 000 0 und d
041			_aeng
082			_a658.827 JON
100			_aJONES JOHN PHILIP
245			_aWHAT S IN A BRAND BUILDING BRAND EQUITY
260			_c1998 _aNew Delhi _bTata McGraw-Hill
300			_axxiii, : 335 : p. : cm. ; 23
365			_cRS
999			_c24394 _d24394