000 00364nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 KOT
100 _aKOTLER PHILIP
245 _aMARKETING MOVES A NEW APPROACH TO PROFITS GROWTH AND RENE
260 _c2001
_aBoston
_bHarvard Business Review Press
300 _a193 : p.
365 _c
_b30
999 _c24502
_d24502