000 00379nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 MAL
100 _aMALAVAL PHILIPPE
245 _aINTEGRATED MARKETING COMMUNICATION PENTA
250 _a(4th ed.)
260 _c2015
_aNew Delhi
_bPearson
300 _axxiii, : 480 : p. : cm. ; 24
365 _cRS
_b33
999 _c24570
_d24570