000 00361nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8342 KIM
100 _aKIMMEL ALLAN J
245 _aCONNECTING WITH CONSUMERS MARKETING FOR
260 _c2010
_aNew York
_bOxford University Press
300 _axvi, 333 p.; 25 cm.
365 _cBPS
_b38
999 _c29021
_d29021