000 00328nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 LEV
100 _aLEVITT THEODORE
245 _aMARKETING MYOPIA
260 _c2008
_aBoston
_bHarvard Business Review Press
300 _a104 , p.
365 _cRS
_b30
999 _c30930
_d30930