000 00346nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 FAR
100 _aFARRIS PAUL W
245 _aMARKETING METRICS 50 METRICS EVERY EXECU
260 _c2006
_aNew Delhi
_bPearson Education
300 _axvi, : 359p. ; 24cm.
365 _cRS
999 _c3859
_d3859