000 02640cam a2200361 i 4500
001 23283482
005 20240724164608.0
008 230818s2024 enka b 001 0 eng
010 _a 2023026230
020 _a9780367620653
020 _a
020 _z
042 _apcc
082 0 0 _a658 FOR
100 _aPantea Foroudi
245 0 0 _aResearching and analysing business :
_bresearch methods in practice /
260 _aLondon And New York
_bRoutledge
_c2024
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge, Taylor & Francis Group
_c2024.
300 _axvi, 437 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
365 _b39.99
_c£
504 _aIncludes bibliographical references and index.
520 _a"Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool - covering a broad variety of methodologies - examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides"--
650 0 _aIndustrial management
_aBusiness
700 1 _aForoudi, Pantea,
700 1 _aDennis, Charles
776 0 8 _iOnline version:
_tResearching and analysing business
_dLondon ; New York, NY : Routledge, Taylor & Francis Group, 2024
_z9781003107774
_w(DLC) 2023026231
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _cBK
999 _c41513
_d41513