000 00346nam a22001337a 4500
008 240929b |||||||| |||| 00| 0 eng d
022 _a00222429
041 _aEng
245 _aJournal Of Marketing
260 _aBoston
_bAmerican Marketing Association (Sage)
_c2024
300 _a162p
856 _ujournal.sagepub.com/home/jmx
942 _cSR
_s1
999 _c41551
_d41551