000 00515nam a22001697a 4500
005 20250402150951.0
008 250402b |||||||| |||| 00| 0 eng d
020 _a9780000989987
041 _aeng
082 _a658.812 MAL
100 _aMalhotra, Naresh K.
245 _aCustomer Relationship Marketing;:Theoretical And Managerial Perspectives
260 _aUSA
_bWorld Scientific (Rbpl)
_c2024
300 _a348;. pages: 28 cm
650 _aCustomer Relations-Management; Relationship Marketing
942 _cBK
999 _c43521
_d43521