000			02277cam a22003978i 4500
001			23225950
005			20250416150457.0
008			230713s2023 nyu b 001 0 eng
010			_a 2023023320
020			_a9781032387376
020			_a9781032346793
020			_z9781003346500
041			_aeng
042			_apcc
082	0	0	_a658.872 KRO
100			_a Krowinska Agata
245	0	0	_aDigital Content Marketing: Creating Value in Practice
250			_a1st
260			_aNew York _bRoutledge _c2024
263			_a2311
264		1	_aNew York, NY : _bRoutledge, _c2024.
300			_a240;. pages 23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"--
650		0	_aInternet marketing.
650		0	_aStrategic planning.
650		0	_aValue added.
700	1		_aBackhaus, Christof,
776	0	8	_iOnline version: _tDigital content marketing _bFirst. _dNew York, NY : Routledge, 2024 _z9781003346500 _w(DLC) 2023023321
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_cBK
999			_c43557 _d43557