000			02239nam a22003135i 4500
001			23001094
005			20250417100126.0
008			230306s2023 cau 000 0 eng
010			_a 2023934008
020			_a9781529600025
020			_a9781529600032
042			_apcc
082			_a658.45 COR
100	1		_aCornelissen, Joep,
245	1	0	_aCorporate Communication: A Guide to Theory And Practice
250			_a7th.
260			_aLondon _bSage _c2023
263			_a2310
264		1	_aThousand Oaks : _bSAGE Publications, _c2023.
300			_a327; . pages 24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: - changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams - the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok - the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University"--
650			_aCorporate Communication; Business communication ; Communication in management.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_cBK
999			_c43604 _d43604