000 02689cam a22003738i 4500
001 21601021
005 20260512164831.0
008 200706s2021 enk b 001 0 eng
010 _a 2020029472
020 _a9780367625870
020 _a9780367625917
020 _z9781003109853
035 _a21601021
041 _aEng.
042 _apcc
082 0 0 _a664.0068 TIE
100 1 _aTieman, Marco,
245 1 0 _aHalal Business Management : a guide to achieving halal excellence /
260 _aNew York
_bRoutledge, Milton Park, Abingdon, Oxon
_c2021
263 _a2101
264 1 _aMilton Park, Abingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
300 _a206;. P. 21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim (majority) countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, halal branding & marketing, and halal risk & reputation management. Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Winning companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process, a pursuit of excellence. Halal business management is beyond halal certification, and needs to address also supply chain management, halal branding & marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets. This book gives you proven, practical strategies to guide you in the halal industry. The book is for all of those organisations involved in serving Muslim markets as well as a course book for graduate and post graduate education in halal business management"--
650 0 _aHalal food industry
650 0 _aHalal food industry
776 0 8 _iOnline version:
_aTieman, Marco.
_tHalal business management
_dMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2021.
_z9781003109853
_w(DLC) 2020029473
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _cBK
999 _c46532
_d46532