000 00585nam a22001697a 4500
005 20260520111412.0
008 260520b |||||||| |||| 00| 0 eng d
020 _a9781606492413
041 _aEng
082 _a658.575 SAN
100 _aSanders, G. Lawrence
245 _aDeveloping New Products and Services: Learning Differentiation and Innovation
260 _aNew York
_bBusiness Expert Press
_c2011
300 _a340;. P. 22 cm
650 _aNew products--Marketing ;Product differentiation; Creative ability in business--Management; Marketing--Decision making
942 _cBK
999 _c46670
_d46670