000 00583nam a22001697a 4500
005 20260520125312.0
008 260520b |||||||| |||| 00| 0 eng d
020 _a9781041313076
041 _aEng
082 _a658.83 CAR
100 _aMesquita, José Marcos Carvalho de
245 _aMarketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
260 _aLodon
_bRoutledge (Taylor & Francis)
_c2026
300 _a200;. p. 23 cm
650 _aMarketing--Management; Marketing--Statistical methods; Marketing research; Decision making
942 _cBK
999 _c46679
_d46679