000 00330nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.83 AAK
100 _aAAKER DAVID A
245 _aMARKETING RESEARCH
250 _a(7th ed.)
260 _c2003
_aNew York
_bJohn Wiley
300 _axvi, : 751 : p. : cm. ; 24
999 _c4893
_d4893