000 00332nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.827 AAK
100 _aAAKER DAVID A
245 _aBUILDING STRONG BRANDS
260 _c1996
_aNew York
_bFree Press NY
300 _aix, : 380 : p. : cm. ; 23
365 _c
_b20
999 _c6888
_d6888