000 00387nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.827 SEN
100 _aSENGUPTA SUBROTO
245 _aBRAND POSITIONING STRATEGIES FOR COMPETI
250 _a(2nd ed.)
260 _c2005
_aNew Delhi
_bTata McGraw- Hill
300 _axiv, , 297 , 24 : p. : cm.
365 _cRS
_b30
999 _c9586
_d9586